There are many aspects that affect the popularity and success of your software, but the most crucial are the user experience and usability. Your app's success on the market depends on the quality of its UX. No one can use an app properly without pulling their hair out in frustration, no matter how many fantastic features it has.
The quality of your app's onboarding, and especially your signup/login options, should be the starting point. For a mobile app's conversion rates, the sign-up screen is crucial, and its design is difficult. Login processes need to be efficient and quick in order to ensure the privacy and confidentiality of the user's information. Keep up with all these criteria on a simple screen is difficult, but those that succeed in doing so have higher conversion rates and retention rates as a result of their efforts.
You can imagine how frustrating it would be to fill in registration fields in mobile apps. It's even worse in web-based applications. With regards to the design of logins, there isn't a one size fits all approach, but every designer should keep a few basic ideas in mind when designing.
Check out this comprehensive list of recommended practices for designing your app's registration page.
Let's go back to the basics and review. The amount of registration/sign-up fields should be taken into account. Minimize your exposure as much as possible. Since the user can get to the actual functionalities faster, the lower it is.
Don't forget that the signup page isn't the end of your app, it's the entrance to the actual features. Seize the opportunity to make it as efficient as possible. In order to retain users, it's important to get them over to the other side as quickly as you can.
Unless you want your users to abandon your site, keep the inputs you require them to fill out to a minimum.
Only ask for the information you need. Don't forget to keep your users logged in to make things easier for them. Use emails instead of usernames and passwords, fingerprints, and mobile number if verification is required.
Aside from that, there are no further requirements for signing up. In the future, if you require more personal information, ask them to fill up a profile for you.
When you think about it, the email vs username debate is a no-brainer. Who remembers all those unique usernames you're supposed to come up with for your social media profiles? As for my excellent username suggestion, odds are you'll tell me that it has already been claimed by someone else. As a result, spare yourselves the trouble and send an email instead. If you're going to ask about it, it's already a mandatory item.
You shouldn't make your customer go out looking for alternatives. Ensure it is clear and noticeable in any orientation; the call to action should be easily discernible. Make it easy for your users to find exactly what they're looking for by using straightforward layouts. The forgotten password is a big cause in causing this to go wrong every time. Make your users' lives as easy as possible.
Especially if it's a first-time visitor, a rapid onboarding will help dispel their fears and increase your chances of converting them. It wouldn't hurt to provide a login/signup option on the first screen of a well-known application.
What your software offers and how it benefits the client should be clearly stated on the signup page.
It's important to have the login/signup in the right places. Your user can sign up at the conclusion of their session if they want to, but don't force them. After all, we're here to serve the user.
In the case of an e-commerce app or a banking app, you should use an app until you need user information, such as an e-commerce app. User, application, and data security requirements all play a role.
Only ask your user to log in if it's absolutely required. If you're using an e-commerce app, it's when the consumer pays for the things - after they've explored the product range and added items to their carts. Logging in isn't always required. In these situations, having a guest check-out is helpful. This is not the case with banking apps because these apps must authenticate a user's identity before disclosing financial information.
Consider the captcha feature, which is used by many to sift out spam. Let's take a realistic look at this. There are hundreds of apps in the App Store and Play Store for everyone. People who use your software and get stuck at the captcha step. If they enjoy your onboarding, they may try it once, twice, or even three times, but if it's still difficult to log in or sign up, they'll go on to your competition. The risk of losing a user can be simply avoided if you are eager to improve your user experience.
Passwords are no exception to this UX. You shouldn't require a user to input a password twice in order to validate it. In mobile phones, entering passwords is a nuisance, and forcing me to do it again would drive me insane. Since passwords are enforced by most programs, it's crucial to make the process as seamless as feasible.
Unfortunately, when users can't see their typing, mistakes occur. Deliberately provide them the option to see the password before entering it, allowing them to double-check that what they are typing in is the correct password.
A signup form requires us to create a number of different passwords and usernames, which can be cumbersome to keep track of all of them at once. Signing up with my email is easier for me as a user because I will remember it, but not if it will be exposed to every other user on that site. Security and privacy issues are raised as a result. The retention rates will go higher if you protect my email and don't make it public to everyone.