The design of your login page is an important aspect of your website's user experience journey. Good design aids in attracting new visitors to your website and converting them into leads. It also makes it simple for returning visitors to check in to your website.

It should be seamless, appealing, and simple to use.

We wish to assist. Let's go over the top tips and best practices for designing a solid login page, as well as some amazing examples to get you started.

How to create a great login page design

When it comes to logo page design, we've listed both what you should and shouldn't do.

Not all of the suggestions and examples will be applicable to your website. The trick is to figure out what works best for you.

Tip 1. Make it obvious

You don't want your user to have to look for the login area. The more time they spend looking, the more frustrated they will become. The less likely they are to log in, the more frustrated they are.

Gmail's login page is a wonderful example.

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The login page for Gmail.

Everything is in the foreground. You already know where to log in and what to type into the forms, and if you don't have a Gmail account, you can quickly establish one by choosing "Create an account."

Make your login area as visible as possible to make it as simple as possible for your users to log in.

Tip 2. Use social login

Users are increasingly using social login to access their online accounts.

In fact, 88 per cent of users claim they've utilised social logins (Source), and 86 per cent of users say having to create new accounts on websites has irritated them (Source).

And it's not without reason. It's time-consuming and confusing to create multiple accounts for different websites. It's challenging to keep track of a variety of passwords and usernames.

By allowing individuals to create an account using information from one of their social media profiles, social login bypasses all of that. Here's an excellent Medium example. Users can log in to the blogging platform using Twitter, Facebook, or Google.

The login page for Medium.

Some, like DM's Guild, a tabletop RPG business, only offer one social platform:

The login page for the DM's Guild.

There are also social media sites that allow you to check-in using your Facebook account:

The Pinterest login page

For your user, social login delivers a simple and straightforward login page design.

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Tip 3. KISS (Keep it simple, stupid)

For your users, your login page should be easy and straightforward.

Take a look at Instagram's login page, for example:

Instagram's login page has been revamped.

There are two input boxes and the option to log in using Facebook. It's straightforward, effective, and gives its users a terrific experience.

So, when designing your login page, keep in mind that KISS stands for "keep it simple, stupid."

Tip 4. Distinguish between sign up and sign in

If a person comes to your website to register or log in, you want them to know exactly where they need to go.

Make your login field different from your registration field to assist them.

Facebook is a perfect example.

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The login page for Facebook.

Take note of how the signup field is prominently displayed. New users can register directly on the page while returning users can log in using the fields at the top. Notice how the "log in" portion is separated from the rest of the website by a dark blue border? Different colours, styles, and copies are simple methods to differentiate the login and registration forms. It doesn't have to be difficult.

Here's an example of a small modification that makes a big difference, courtesy of Dribbble.

The login page for Dribbble.

Borders, once again, create a subtle but useful distinction.

Tip 5. Skip the username

Save your users the trouble of creating and remembering a username for your website. Instead, ask them to register with their email or phone number.

Is it true that your user wants to come up with a username? Is it just another step in the process of registering and logging onto your website for them?

LinkedIn allows users to log in using either their phone number or their email address.

The login page for LinkedIn.

This is also advantageous because visitors may forget which email address they used to access your website. Give them the option of logging in using their phone number, and they'll be able to do so quickly.

Tip 6. Show them the password

Allowing your users to see their password as they type ensures that they will be able to log in to your website on the first try, rather than making a series of typo-filled tries.

Users may see their password as they write it in on WordPress. Users can see the password by clicking on the eye icon in the password box.

Login page for WordPress.

The design of Sony's Playstation Network login page is similar.

Login to the PlayStation Network on Sony's website.

You can also include a "Show Password" checkbox, which achieves the same result.

FourthBottle is the source of this information.

Tip 7. Remember your users

Is there anything more aggravating than returning to a website where you have logged in only to be asked to log in again?

Make sure your user is already logged in or that specific area are prepopulated for easy login when they return to your website.

This is something Google excels at. Whenever customers need to sign back into YouTube, Gmail, Google Drive, or any other Google brand, their information is remembered allowing for an easy login process.

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