Weibo, China's answer to Twitter, is the country's second-largest social media site, with over 550 million active users per month.
But how can foreign businesses capitalize on this densely populated channel?
Opening a formal business account is a good place to start.
You will be able to do the following with an official Weibo account: Create a fan base of devoted fans.
Increase sales and conversions with targeted content Improve your company's search ranking in China
If you have a Weibo account you can:
As a result, we'll go over the entire Weibo international sign up process, as well as the steps you'll need to take to create an official Weibo account outside of China.
There are two options for setting up an international Weibo account for your company:
To sign up for Weibo in English, first, follow this link and select ‘English' from the language menu in the bottom right corner.
Then you'll notice that you have two account options: a personal account and an official account/official registration.
how to join Weibo International Click the ‘Official registration' option to begin the process of registering an official business account on Weibo.
Following your selection of the ‘Official registration' option, you will be prompted to provide the following information:
A pop-up window should then appear, asking for your mobile phone number. Weibo requires this in order to activate your account via an activation code texted to your mobile device.
In addition to activating your account via mobile phone, you must also verify your account via email.
Outside of China, activate your Weibo account
Simply click ‘Check Mail Now' to be taken to your email inbox, and then click the activation link sent to you by Weibo. After that, your account will be fully activated and ready to use.
You'll be able to update your profile with the necessary information, such as a bio and profile picture, once you've activated your account via email. When you begin posting content, this will help to attract followers to your account.
By far the most important step in the Weibo international sign-up process is verification of your account. It is what will set your account apart from the crowd and provide it with a slew of benefits that unverified accounts do not have.
The following are some of the advantages of a verified company account:
However, verifying a company account as an overseas business is not simple. You must contact Weibo directly and provide them with the following documentation:
You must also pay a one-time fee of $1000 USD to verify your account.
The verification process usually takes six weeks, but this depends on the accuracy.
We'll then contact you and request all of the information we need to set up your account. This will include the documents discussed in this article, but we'll expedite the process by ensuring that everything is correct from the start.
After you've verified your account, you may want to upgrade to a VIP account for $17 USD per year. This is not a required step, but it will enable a number of useful features, including:
The ability to pin a single post to the top of your profile
Being able to upload a cover image on both mobile and desktop views
The ability to change the background of posts on mobile devices Adding the ability to edit posts after they have been published.
VIP accounts also have a golden crown symbol next to their account names, which increases user visibility and trust.
You are now ready to start posting content on Weibo, growing your fan base, and generating leads on this powerful platform!
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