Weibo, China's answer to Twitter, is the country's second-largest social media site, with over 550 million active users per month.

But how can foreign businesses capitalize on this densely populated channel?

Opening a formal business account is a good place to start.

You will be able to do the following with an official Weibo account: Create a fan base of devoted fans.

Increase sales and conversions with targeted content Improve your company's search ranking in China

If you have a Weibo account you can:

  • Build a big follower, loyal fans
  • Enhance your business’ search ranking in China 
  • More closed to your customers 
  • Run advertisment on Weibo easily

As a result, we'll go over the entire Weibo international sign up process, as well as the steps you'll need to take to create an official Weibo account outside of China.

How to create a Weibo account overseas

There are two options for setting up an international Weibo account for your company:

  • Specifically, via Weibo
  • With the assistance of a third party
  • So, let's take a look at both approaches to the Weibo international sign-up process.

Step 1: Go to Weibo.com and begin the international sign-up process.

To sign up for Weibo in English, first, follow this link and select ‘English' from the language menu in the bottom right corner.

Then you'll notice that you have two account options: a personal account and an official account/official registration.

how to join Weibo International Click the ‘Official registration' option to begin the process of registering an official business account on Weibo.

Best App Wiki 26

Step 2: Enter the required information.

Following your selection of the ‘Official registration' option, you will be prompted to provide the following information:

  • Create a Weibo international account if you live outside of China
  • This is a very simple process that should not take too long.
  • Your email address and phone number do not have to be in Chinese. You can also select which site you want to register with. After you've completed these fields, click 'Sign Up Now.'

Best App Wiki 76

Step 3: Make your account active.

A pop-up window should then appear, asking for your mobile phone number. Weibo requires this in order to activate your account via an activation code texted to your mobile device.

  • Register on Weibo in English
  • Simply choose your country from the drop-down flag menu, enter your mobile number, and click the ‘Get Activation Code For' button.
  • You should then receive a text message with an activation code, which you must enter into the empty field. After that, proceed by clicking the button below the activation code.

Step 4: Send an email to activate your account.

In addition to activating your account via mobile phone, you must also verify your account via email.

Outside of China, activate your Weibo account

Simply click ‘Check Mail Now' to be taken to your email inbox, and then click the activation link sent to you by Weibo. After that, your account will be fully activated and ready to use.

Step 5: Fill in your account information.

You'll be able to update your profile with the necessary information, such as a bio and profile picture, once you've activated your account via email. When you begin posting content, this will help to attract followers to your account.

Step 6: Verify your account

By far the most important step in the Weibo international sign-up process is verification of your account. It is what will set your account apart from the crowd and provide it with a slew of benefits that unverified accounts do not have.

The following are some of the advantages of a verified company account:

  • Having a blue V symbol demonstrates to users that you are legitimate and can be trusted. The ability to upload your own cover image to increase brand awareness
  • The ability to add up to five sliding images to your profile, which is great for promoting new products.

However, verifying a company account as an overseas business is not simple. You must contact Weibo directly and provide them with the following documentation:

  • a business permit
  • Authorization letter
  • Form for Authorized Purchase Order
  • Weibo community convention authorized
  • A representative's business card
  • Official website address
  • Introduction to the Company
  • Account information

You must also pay a one-time fee of $1000 USD to verify your account.

The verification process usually takes six weeks, but this depends on the accuracy. 

  • Form for Authorized Purchase Order
  • Weibo community convention authorized
  • A representative's business card
  • Official website address
  • Introduction to the Company
  • Account information
  • You must also pay a one-time fee of $1000 USD to verify your account.
  • The verification process usually takes six weeks, but this depends on the accuracy.

Step 7: Send us the required documentation

We'll then contact you and request all of the information we need to set up your account. This will include the documents discussed in this article, but we'll expedite the process by ensuring that everything is correct from the start.

Step 8: Upgrade your account to a VIP account.

After you've verified your account, you may want to upgrade to a VIP account for $17 USD per year. This is not a required step, but it will enable a number of useful features, including:

The ability to pin a single post to the top of your profile

Being able to upload a cover image on both mobile and desktop views

The ability to change the background of posts on mobile devices Adding the ability to edit posts after they have been published.

VIP accounts also have a golden crown symbol next to their account names, which increases user visibility and trust.

Step 9: Start posting

You are now ready to start posting content on Weibo, growing your fan base, and generating leads on this powerful platform!

You May Also Like: Way to Remotely Sign Out of Your Social Media Accounts

Related Post